Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through major network broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with Netflix, regional streaming services, and domestic platforms being leading competitors. As viewing trends evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is producing unique content and employing adaptive strategies to strengthen its competitiveness.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing stories with widespread popularity while maintaining time-honored formats. In particular, they actively feature celebrity performers to attract audience interest and produce narratives that capture the interest of a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their decades of industry presence and network legacy, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to find more ways to engage with traditional content through various platforms.

Differentiation Strategies of OTT Services

OTT providers are expanding their influence by employing tactics distinct from legacy media. Firstly, they actively embrace unconventional narratives and unique structures, prioritizing creative risk-taking and cinematic quality over mainstream success. Secondly, they offer customized programming that aligns with niche preferences, targeting unique fan bases. Lastly, they focus on producing international releases aimed at the worldwide audience, allowing them to secure viewers not only in their home country but also on a global scale. Through these methods, OTT platforms are redefining the market in ways unlike conventional TV networks.

Competition and Collaboration Between Platforms

As legacy media companies increasingly expand into the digital entertainment industry, competition has escalated. For instance, one of Korea’s leading networks and MBC operate their own streaming platforms, 'KBSon' and 'MBC Digital', respectively, distributing get more info their existing TV shows on digital platforms. This effort helps maintain the influence of established TV channels while engaging modern audiences. Meanwhile, the growth of competing streaming networks is reshaping viewing habits towards more flexible viewing options.

Conversely, OTT services are also expanding their dominance by partnering with terrestrial broadcasters. Netflix has gained worldwide success with K-content hits like the breakout survival thriller and 'Hellbound', leveraging the storytelling expertise of terrestrial broadcasters. This strategic alliance helps both parties maximize their potential, fostering a diverse storytelling landscape. As a result, the lines between terrestrial and digital platforms continue to fade.

Ultimately, legacy TV series and OTT services are both fighting for dominance and finding common ground through their respective market tactics. network-produced content maintain established storytelling and broad accessibility, whereas digital platforms provide genre-defying and cross-border content. As synergy and merging between these platforms continue to develop, audiences can expect a more diverse and enriched content environment in the future.